Nicce: The new shortcut to cool.

Established midway through 2013, young clothing brand NICCE London has quickly made a name for itself as an emerging London lifestyle brand.

Since Formation they have focused on developing a clean honest approach to contemporary street wear apparel. NICCE create clean, functional clothing pushing forward in new directions for-ever maintaining their ethos. Drawing inspiration from London's ever-changing culture and music scene,  Alongside their forever established originals, they work with seasonal collections with a strong directional approach, aiming to produce clean contemporary street wear to be worn by everyone.

An Oxford shirt with wrap print, monochrome check flannel and thick over-shirt are introduced and last season’s popular park a makes a welcome return

in 4 colours, updated and revised with storm knit cuff, fleece-lined hand warmer pockets and thicker fur making it much more durable. New outerwear includes the heavier poly parka and the trail series. A stealthy matte black gilet and short hooded jacket, poly-lined and ribbed create super-light ultra-warm down-style jackets.

Lastly, AW15 also welcomes a new tech collection comprising a tee, sweat, hood and joggers. Using a lightweight mélange grey poly fabric, the collection is soft to touch and aesthetically sporty but, whilst the clothes are designed for the gym, they get equally positive results on the street, too.

check them out here and take the new shortcut to cool.